SPF isn't just for summer
SPF isn’t just for summer:
When you think of SPF, your mind might automatically drift to sunny beach days or holidays in the tropics. But here’s the truth: SPF isn’t just for summer. At Persona, we are huge advocates for the year-round commitment of protecting yourself against sun damage, it’s more important than you might think.
Why SPF is essential all year long:
Whether its bright sunshine, or an overcast, cloudy day, your skin is still being exposed to harmful UV rays. They can cause a range of issues, from premature ageing in the form of fine lines and wrinkles, to more serious concerns, such as skin cancer. Even on those cloudy days, up to 80% of UV rays can still reach your skin, which means protection is necessary, no matter the season. Did you know that the effects of UV damage build up over time? If you want to keep a youthful and healthy appearance to your skin, daily SPF is non-negotiable in your routine. Heliocare 360 SPF is Persona’s favourite option. It offers broad spectrum protection against UVA, UVB, visible light, and even infrared radiation. It really is a shield for your skin, in all weathers.
How Heliocare 360 works:
Heliocare isn’t just any SPF, its a full spectrum defence system for your skin. It’s full of powerful ingredients, going beyond your regular suncream by offering protection from the sun, pollution, and even blue light emitted by your electrical devices! It’s a no brainer that Heliocare should be an essential step in everyone’s routine, whether you’re spending the day outdoors, or even working inside near a window. The best part about the Heliocare products? They’re non-greasy, fast absorbing and lightweight. Perfect to wear as a stand alone product or under your daily makeup. They even have body formulas, so you can protect all areas of your skin, always.
The benefits of daily SPF protection:
Using your Heliocare 360 SPF everyday helps prevent
- Premature ageing: UV exposure accelerates the ageing process by breaking down elastin and collagen
- Hyperpigmentation: Daily sun protection helps to prevent dark spots and promote an even complexion. Heliocare even have a dedicated SPF for targeting pigmentation!
- Skin cancer: Prolonged exposure to UV rays increase the risk of skin cancer, wearing your SPF everyday is the most effective way to minimise the risk
Get more for your skin:
At Persona, we’re committed to making sun protection easy, which is why we have an offer on our Heliocare 360 products: Buy a Heliocare face product and receive 15% off Obagi Vitamin C. It’s the perfect opportunity to give your skin the all-round protection it deserves, from head to toe.
SPF isn’t just for summer. By incorporating Heliocare 360 into your routine, you’re not only protecting your skin from immediate damage, but also ensuring your skin reaps the long term benefits. Pop into the clinic to pick up your Heliocare products and take advantage of our amazing offer!